Having just recently come home again from the APIdays conference in Paris (Dec 8-9th 2015), memories are still quite fresh. It was a crowded event, the first day hosting a whopping 800 API enthusiasts, ranging from the geekiest of the geeks to a fair amount of suited business people, showing that talking about APIs is no longer something just the most avantgardist of companies, the most high tech of the tech companies, spend their time with. Au contraire (we were in Paris after all), APIs are mainstream, and they contribute to the advancing of collaboration and automatization of the (digital) world as such.
I started API Evangelist because I saw a huge deficiency in the overall API conversation –nobody was talking about the business of all of this, and how you actually make money doing this emerging web API thing….
“For us technologists, it can be easy to sit at our corners, and craft a vision of the perfect world we want, but often it is oil, in a water-filled world. I am not saying your API vision can’t make a change, but you have to be equipped to understand that 75% of your efforts in the enterprise, organizations, and government agencies will be about culture, politics, and business — not technical.”
The Qredo Privacy SDK is now available in a pre-release version to selected developers and we’re looking for your feedback. If you’re an iOS or Android app developer, register for the Qredo Hackathon, meet the team and start developing secure apps.
This article makes a great point about the importance of visibility into API consumption for implementing successful digital business strategy. APIs are becoming more and more the center of every digital strategy development effort.
A great summary by Desiree about Developer Marketing topics covered at APIStrat Austin, November 19/20, 2015:
TIP #1: Know Your Users TIP #2: Your Best Marketing Tool is Documentation TIP #3: Share Knowledge, Not Features TIP #4: Create Opportunities for Open Communication TIP #5: Build Compound Interest Tip #6: Position Yourself Correctly Within Your Organization